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Hojicha, Masterfully Crafted

Premium Japanese Hojicha for Wholesale Partners Worldwide

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Hojicha Powder, Beyond the Ordinary

Distinctive Roast Profiles for Lattes, Desserts & More.

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Loose Leaf Hojicha, Expertly Roasted

Rich Aroma, Exceptional Flavor.

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Rooted in the Land of Omi

Guided by the Expertise of Tea Masters.

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Rooted in Tradition. Perfected Through Roasting.

Since 1902, Hojicha Maruyoshi has been dedicated to the art of Japanese tea roasting in Shiga, Japan.

Combining generations of craftsmanship with a deep understanding of tea, we create distinctive hojicha with rich aroma, depth, and character.

The Birthplace of Japanese Tea

Shiga, historically known as Omi, is celebrated as the birthplace of Japanese tea, with a tea-growing tradition dating back over 1,000 years.

This rich heritage continues to inspire Hojicha Maruyoshi's craftsmanship today.

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Mastering the Roast

At Hojicha Maruyoshi, roasting is more than a process — it is a craft.

Our tea master carefully brings out the unique aroma, flavor, and depth of each tea through generations of roasting expertise.

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The Art of Hojicha

A video introducing our history and tea production

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A Legacy Since 1902

Founded in 1902 in Shiga, Japan, Hojicha Maruyoshi has carried forward its passion for Japanese tea through generations.

Today, we continue to combine time-honored traditions with our expertise in hojicha roasting.

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Bring Japanese Hojicha to Your Business

Premium Japanese hojicha powder, loose leaf tea, and matcha, crafted and sourced in Japan for businesses worldwide.

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What Our Customers Say

Tea Distributor

Europe

“We were able to explore different hojicha powders and find the right fit for our market. The quality, rich aroma, and attention to detail really stood out.”

Beverage Business

Thailand

“The sampling process was very helpful in finding the right hojicha powder for our beverages. Communication was smooth, and the team was flexible and responsive throughout.”

Tea Importer

Canada

“Maruyoshi has been a pleasure to work with. Their willingness to understand our needs and offer different options made the entire sourcing process easy and reassuring.”

Hojicha Insights

Side-by-side comparison of an iced hojicha latte and an iced matcha latte, showing their different colors.
Hojicha vs. Matcha: What's the Difference?

By MaruyoshiHojicha on Oct 29, 2026

Matcha has become one of Japan's most internationally recognized teas, known for its vibrant green color and distinctive flavor. But another Japanese tea, hojicha, is gaining attention for its warm roasted a...

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Why Hojicha Is an Everyday Tea in Japan
Why Hojicha Is an Everyday Tea in Japan

By MaruyoshiHojicha on Oct 29, 2026

When people think of Japanese tea, matcha often comes to mind. But in everyday life in Japan, hojicha has long been a familiar and comforting presence. At Hojicha Maruyoshi, a Japanese tea roasting specialis...

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Hojicha Maruyoshi tea roasting specialist examining Japanese tea leaves during the roasting process
The Art of Hojicha Roasting: Insights from Japanese Tea Specialists

By MaruyoshiHojicha on Oct 29, 2026

What makes a truly good hojicha? At Hojicha Maruyoshi, we believe much of the answer lies in the art of roasting. Established in 1902 in Shiga Prefecture, Japan, Hojicha Maruyoshi has developed its expertise...

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Location

〒528-0235  滋賀県甲賀市土山町大野2723

Ono 2723, Tsuchiyama-cho, Koka City, 
Shiga, Japan 528-0235

Store Hours (Japan Time)
Mon - Fri: 10am - 9pm
Sat, Sun: 11am - 4pm

Directions