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Side-by-side comparison of an iced hojicha latte and an iced matcha latte, showing their different colors.
Hojicha vs. Matcha: What's the Difference?

By MaruyoshiHojicha on Oct 29, 2026

Why Hojicha Is an Everyday Tea in Japan
Why Hojicha Is an Everyday Tea in Japan

By MaruyoshiHojicha on Oct 29, 2026

Hojicha Maruyoshi tea roasting specialist examining Japanese tea leaves during the roasting process
The Art of Hojicha Roasting: Insights from Japanese Tea Specialists

By MaruyoshiHojicha on Oct 29, 2026